AppExchange collects contact information when people take various actions
on a provider’s app or consulting service listing. This contact
information is sent to a
Salesforce organization
of the provider’s choice in the form of a lead. Providers can
choose which actions capture leads. The following actions can be configured
to capture leads:
- Confirm installation (apps only)
- Take a test drive (apps only)
- Watch a demo/video
- Sign up for a free trial of the provider’s app and Salesforce (apps
only)
- Click Learn More (consulting services only)