The easier it is for people to install and try your app, the more likely it is they will convert into your paying customers. On the AppExchange, potential customers click Get It Now on your app listing and then answer some simple questions to guide them through installation. The flow depends on how you answer the How should people install your application question when creating your listing.
| Option | Considerations |
|---|---|
| Install it directly from the AppExchange | If your application is a package, this is generally the simplest installation experience. It allows people to install your app into their Salesforce sandbox or production environment through the AppExchange installation sequence without any assistance from you. |
| Install it directly from your company’s website | If your application is a downloadable client or needs additional information to be installed, this is the best option for you. After users click the Get It Now button on your app listing and agree to the terms and conditions, they are directed to your website to complete the installation process. Make sure your website has clear instructions on how to download your app and do any required setup or configuration. If your application cannot be installed without your help, do not choose this option. |
| Contact your company so you can help them install it | If your installation or selection process requires your assistance, this is the only option. After agreeing to terms and conditions, your customer is told you'll be in touch shortly to help with installation. Make sure your company has the resources to assist all potential customers. |
| Enable free trial sign up of Salesforce and your application | This option provides a 30-day free trial of Salesforce and your application. For requirements, see How do I offer a free trial of my app? |